Envisioning your digital presence as an ECOSYSTEM : website, social networks and operational marketing should be complementary. This is how your content and advertising requirements will be rewarded.
To create your ecosystem and define the strategy, ACSO proposes to start by structuring your company’s website and social media.
The Key Performance Indicators that we will establish with you should allow you to analyze your actions and your ecosystem in the most effective way.
Studying KPIs allows analyzing behavior (audience, navigation, search) and performance of different tools in order to adjust the strategy if needed.