{"id":7322,"date":"2015-02-04T13:56:26","date_gmt":"2015-02-04T13:56:26","guid":{"rendered":"http:\/\/acso.eu\/?page_id=7322"},"modified":"2015-02-04T14:01:08","modified_gmt":"2015-02-04T14:01:08","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/acso.eu\/en\/services-digital-communication\/digital-strategy\/","title":{"rendered":"DIGITAL STRATEGY"},"content":{"rendered":"
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Envisioning your digital presence as an ECOSYSTEM\u00a0<\/span>: website, social networks and operational marketing should be complementary.<\/strong> This is how your content and advertising requirements will be rewarded.<\/p>\n

To create your ecosystem and define the strategy, ACSO proposes to start by structuring your company’s website and social media.<\/p>\n[\/vc_column][vc_column width=”1\/2″]

The Key Performance Indicators<\/span> that we will establish with you <\/strong> should allow you to analyze your actions and your ecosystem in the most effective way.<\/p>\n

Studying KPIs allows analyzing behavior (audience, navigation, search) and performance of different tools in order to adjust the strategy if needed. <\/p>\n[\/vc_column][\/vc_row][vc_row no_margin=”true” padding_top=”0px” padding_bottom=”0px” border=”none”][vc_column width=”1\/1″]

The levers <\/span><\/h2><\/p>\n
Social Web<\/a><\/div>
Social networks impact economic environment. When considering multitude of social networks, ACSO can help you determine which are the most relevant to address your own concerns. And then, we can help you define the most effective way to (inter) act within these networks. <\/div><\/div><\/div>
Natural Search<\/a><\/div>
Your positioning in the search engine results is strategic. ACSO implements solutions to optimize your site in order to improve your natural search results, and therefore your positioning.<\/div><\/div><\/div>
Paid search<\/a><\/div>
In order to improve the visibility of your business, ACSO assists you in establishing paid search campaigns: planning, procurement, campaign tracking, reporting and budget control. The goal is to align campaign scope with your business goals: marketing targets, geographical areas etc.<\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

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